AI Insights · Timothy · January 2022
Top 5 Communication Apps in Africa Q4 2021
A look at the performance of the top 5 communication apps on a unified platform in Africa during Q4 2021, showcasing trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the top communication apps in Africa—WhatsApp Messenger, Messenger, Telegram, Snapchat, and Truecaller: AI Call Blocker—demonstrated varied performance in terms of downloads, revenue, and active users. Here’s an overview of their performance based on Sensor Tower data.
WhatsApp Messenger
Throughout Q4 2021, WhatsApp Messenger maintained a consistent performance in terms of downloads and active users. Weekly downloads fluctuated, peaking at around 1M in the last week of September and reaching a low of approximately 720K in mid-December. Active users remained steady, starting the quarter at 117M and closing the year at 119M. Revenue was relatively stable, averaging around $3 per week.
Messenger
Messenger saw an upward trend in weekly downloads, starting at around 640K and peaking at nearly 990K in early November. Active users showed a slight increase, starting at 91M and ending at approximately 93M. Revenue had some fluctuations, with a notable peak of $547 in the last week of December.
Telegram
Telegram experienced a significant spike in downloads in early October, reaching around 1.1M, before settling to an average of about 500K in the following weeks. Active users showed a steady increase from 21M to approximately 23M by the end of the quarter. Revenue data for Telegram was not available.
Snapchat
Snapchat showed a strong performance in terms of downloads, starting at around 480K and ending the year with a peak of approximately 710K in the last week of December. Active users also demonstrated growth, climbing from 19M to 22M over the quarter. Revenue was variable, with notable peaks at $117 in mid-November and $27 in the week before Christmas.
Truecaller: AI Call Blocker
Truecaller: AI Call Blocker maintained a steady download rate, averaging around 400K per week, with a noticeable spike to 546K in mid-October. Active users remained consistent, starting at 38M and ending the quarter at around 39M. Revenue showed some fluctuations, with weekly earnings ranging from $32K to $52K, peaking in late October.
These insights provide a snapshot of the communication app landscape in Africa for Q4 2021. For more detailed analysis and insights, visit Sensor Tower.
